Hello Thursday. April 25 2024 
Let’s talk about TikTok.
TikTok recently hit a big milestone surpassing 3 billion downloads, globally. If you are late to jump on the TikTok train like me (Editor Jess here) or if you’re a TikTok pro, you've probably heard of the latest video app, whether you know it yet or not. Either way, the app is popular here in the Soda City and we did some scrolling for you.
Here are 15 local TikTok accounts to follow. 
Left to right local TikToks @citylimitsqbbq, @scstateparks, @lickicecreamery + @uofsc @cinematic.aerials — Explore the city's beauty from a birds eye view with clips of aerial drone footage.
@ija_monet — We know her for her murals around Columbia, like Generational Wealth + Excellence and Black Wall Street, but her page offers a behind-the-scenes look at her creations, along with additional pieces that she’s working on.
@lickicecreamcreamery — Channel your sweet tooth with drool-worthy videos of Lick’s famous freak shakes.
@mingoscookiesco — Follow along with the Lexington-based dessert shop and check out some of their products like specialty boba tea + fun cookie flavors.
@scriotroom — Take the afternoon to smash some trash at a local business where breaking things is encouraged.
@scstateparks — Explore SC’s natural beauty, learn about local plants, + animals, and plan your next outdoor adventure— all without leaving the couch.
@UofSC — Follow all things UofSC, like day-in-the-life vlogs, campus pro-tips + more.
POLL
Do you use TikTok?
#MUSTDO
Dish
Show
Cause
TryThis
PlanAhead
#BIZ
For many of us, our knowledge of local commercial real estate firms begins and ends with the signs we see adorning available office and retail buildings throughout town. And if you’re anything like us, you’re constantly wondering what’s #ComingSoon. 👀
Today, we’ll get to know one of those names-on-the-signs a little better: NAI Columbia. A full-service commercial real estate firm, they provide customized brokerage, property management, project management, development, research + consulting services throughout the region and beyond. 
NAI Columbia’s office building in the Vista | Photo provided NAI Columbia was founded in 2019 as a partnership between NAI Earle Furman in Greenville (home to our sister newsletter GVLtoday), along with 8 local principals that served as senior brokers with NAI Avant. Some background here: NAI Avant derived from national real estate developer Edens and Avant before its reformation as NAI Columbia — under new leadership + with a new company structure. Ⓟ This content was created in partnership with NAI Columbia Ⓟ NEWS NOTES
Weather
UofSC
NowOpen
Watch
Dish
Number
Asked
Edu
Civic
Cause
NowOpen
TryThis
TheBuy
#COLATODAY
ICYMI — Last week, this image was taking the Twitterverse by storm. It also features South Carolina’s own Bill Murray. We couldn’t let the trend go without throwing in our 2 cents.
#DYK that your photos and quotes could be featured in our newsletter? Just use #COLAtoday on social media. 
THE WRAP
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